学术新媒体信息生态链多元主体协同价值共创模式研究

Collaborative Value Co-Creation Model of the Multi-Subject of Academic New Media Information Ecological Chain

【目的/意义】学术新媒体的产生为不同类型用户提供了学术资源流转和共享的新途径。为保障学术新媒体的可持续发展,探析学术新媒体信息生态链多元主体协同价值共创模式不可或缺。【方法/过程】基于信息生态理论结合学术新媒体知识产生的流程,析出了学术新媒体信息生态链多元主体协同价值共创的构成要素,并探析其协同价值共创模式及该模式的驱动路径。【结果/结论】学术新媒体信息生态链多元主体协同价值共创模式包含协同价值共创主体、协同价值共创客体、协同价值共创环境、协同价值共创技术四个主要方面,并提出了协同转化、结构优化、风险规避、技术共享四种驱动路径。【创新/局限】分析了多元主体协同的整体框架,对多元主体内部如何通过协同及实现价值共创还需进一步研究。

【Purpose/significance】The emergence of new academic media provides a new way for different types of users to transfer and share academic resources.In order to ensure the sustainable development of academic new media,it is indispensable to explore the collaborative value co-creation mode of multi-subjects in the information ecological chain of academic new media.【Method/process】Based on the theory of information ecology,combined with the process of knowledge generation of academic new media.This paper analyzes the elements of collaborative value co-creation of multi-subjects of academic new media information ecological chain,and its collaborative value co-creation mode and its driving path.【Result/conclusion】The collaborative value co-creation model of multi-subject in the information ecological chain of academic new media includes four aspects:collaborative value co-creation subject,collaborative value co-creation object,collaborative value co-creation environment,collaborative value co-creation technology.Four driving paths of collaborative value co-creation model are put forward,which are collaborative transformation,structural optimization,risk aversion and technology sharing.【Innovation/limitation】This paper analyzes the overall framework of multi-agent collaboration,and further studies are needed on how to achieve value co-creation through collaboration within multi-agent.