基于数据库和大数据建设的广电融合生产能力研究

Research on Broadcasting and TV Convergence Production Capacity Based on Database and Big Data Construction

当前广电媒体融合内容生产能力的建设目的为固阵地、壮大舆论,主要采取移动优先、一体运作、机制保障、技术支撑的措施。但是从实际情况来看,广电媒体融合与上级要求和自身转型要求还有较大差距。文章主要从媒体内容数据库建设和大数据应用两方面对提升广电融合生产能力进行研究。

The purpose of the current broadcast media integrated content production capacity construction is to solidify the position and strengthen public opinion,mainly adopting mobile first,integrated operation,mechanism guarantee,and technical support measures.However,from the actual situation,there is still a big gap between the integration of radio and television media and the requirements of superiors and the requirements of its own transformation.This article mainly conducts research on improving the production capacity of broadcasting and television integration from two aspects:the construction of media content database and the application of big data.