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通信运营商如何有效提升客户满意度 被引量:3

How Can Communication Operators Effectively Improve Customer Satisfaction
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摘要 服务能力是通信运营商一项重要的软实力,对自身长远发展有着十分大的影响,当向客户提供优质的各项服务时,可以形成生产力,继而为产品与品牌形象加分,凭借优质服务获得客户的高度信赖,反之则极易影响到运营商的健康发展。为此,运营商必须始终清楚认识到优质服务的重要性,并不断去优化和创新服务理念与模式,确保客户始终可以获得优质服务。文章从多个方面分析了运营商有效提升客户满意度的策略措施,以期为相关人员提供参考。 Service capability is an important soft power of communication operators,which has a great impact on their long-term development.When providing customers with high-quality services,it can form productivity,then add points to the product and brand image,and obtain the high trust of customers with high-quality services.On the contrary,it is very easy to affect the healthy development of communication operators.In view of this,communication operators must always clearly understand the importance of high-quality service,and constantly optimize and innovate service concepts and models to ensure that customers can always receive high-quality service.This paper analyzes the strategies and measures of communication operators to effectively improve customer satisfaction from many aspects,in order to provide reference for relevant personnel.
作者 蔡静 CAI Jing(Wuhan Branch of China United Network Communication Co.,Ltd.,Wuhan 430000,China)
出处 《数字通信世界》 2022年第3期152-154,共3页 Digital Communication World
关键词 通信运营商 客户 服务 满意度 communication operator customer services satisfaction
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