中国省域特色小镇竞争力测评及提升——基于媒体、市场、政府三维模型

Evaluation and promotion of competitiveness of provincial characteristic towns in China:Based on three-dimensional model of media,market and government

特色小镇是国家新型城镇化与乡村振兴结合的重要载体,对其竞争力的测评兼具理论贡献和实践价值。本文采用质性与量化研究方法,以中国省域特色小镇为研究对象,测评其竞争力。研究发现:第一,构建了由特色小镇影响力指数(媒体)、热度指数(市场)和专项政策发展指数(政府)三维模型组成的中国省域特色小镇竞争力测评体系;第二,浙江是强竞争力省域,江苏、广东、山东和北京是较强竞争力省域,其余省域为一般竞争力或弱竞争力,后两类在全国省域中占比高达83.87%,反映出多数省域特色小镇竞争力表现不突出;第三,应从形成专项政策体系、正确处理政府与市场关系、因地制宜体现区域差异性等方面提升省域特色小镇竞争力。

Characteristic towns are an important carrier of the combination of national new urbanization and rural revitalization,which have both theoretical contribution and practical value to the evaluation of their competitiveness.With qualitative and quantitative research methods the competitiveness of provincial characteristic towns in China is evaluated.The research results show that:firstly,the competitiveness evaluation system of Chinese Provincial characteristic towns is constructed,which consists of three-dimensional model of impact index(media),heat index(market)and special policy development index(government).Secondly,Zhejiang is a province with the strongest competitiveness.Jiangsu,Guangdong,Shandong and Beijing are provinces with the stronger competitiveness.The other provinces are general competitiveness or weak competitiveness.The latter two categories account for 83.87%of the provinces in China,reflecting that the competitiveness of provincial characteristic towns is not outstanding in most provinces.Thirdly,the competitiveness of provincial characteristic towns should be improved from the aspects of forming a special policy system,correctly handling the relationship between government and market,and embodying regional differences according to local conditions.