旅游景观文化创意的生产过程及其优化研究

Research on the production process and optimization of tourism landscape cultural creativity

文化创意在旅游情景设计中的运用已成为旅游业界和学术界重点关注的问题之一.旅游景观文化创意是一种以文化元素为核心、以创新为手段对自然或人文景观进行独特性设计的文化再生产过程.旅游景观文化创意的生产过程是一个由旅游开发者、旅游者、信息和媒介构成的完整系统,由此形成了一个包含发掘、凝练、升华三个发展阶段和文化有形化、文化无形化两个转换过程的文化创意步骤.旅游景观设计中的文化创意及其优化对于旅游景观的建设和发展具有重要的作用和价值.通过营造场景氛围优化旅游景观故事创意、融合现代元素优化旅游景观实体创意以及深挖文化符号优化旅游景观品牌创意的手段和途径,不但能丰富旅游景观的文化内涵、强化旅游景观的审美价值,还能吸引和招徕更多的旅游者,增强旅游景观的知名度和美誉度,促进旅游景观的建设和发展.

The application of cultural creativity in tourism scene design has become one of the key issues in tourism industry and academia. The cultural creativity of tourism landscape is a kind of cultural reproduction process with cultural elements as the core and innovation as the means to carry out unique design of natural or cultural landscape. The production process of tourism landscape cultural creativity is a complete system composed of tourism developers, tourists, information and media, and which forms a cultural creativity step including three development stages of excavation, refinement and sublimation, as well as two transformation processes of cultural tangibility and cultural intangibility. Cultural creativity and its optimization in tourism landscape design play an important role and value in the construction and development of tourism landscape. By creating the scene atmosphere to optimize the story creativity of tourism landscape, integrating the modern elements to optimize the entity creativity of tourism landscape, and digging the cultural symbols to optimize the brand creativity of tourism landscape, we can not only enrich the cultural connotation of tourism landscape and strengthen the aesthetic value of tourism landscape, but also attract more tourists and enhance the popularity and reputation of tourism landscape, promoting the construction and development of tourism landscape.