体育赛事社会影响的定量评价研究

A study on quantitative evaluation of the social impact for sports event

定量评价已是体育赛事社会影响评价的发展趋势,但目前在测量和评价两个方面都存在着一定困境。针对这两个研究困境,分别提出:在测量中采用“维度模块结构设计”以统一不同类型体育赛事社会影响的测量标准,并构建维度模块化结构的体育赛事社会影响评价指标体系和测量量表;在评价中采用“居民感知法+模糊综合评价法”,并以建立的测量量表为基础,举例说明如何采用“居民感知法+模糊综合评价法”对体育赛事社会影响进行定量评价。

Quantitative evaluation has been a growing trend on social impact evaluation of sports events.However,some research difficulties are still existing both in the methods of measuring and evaluating.To solve these two research dilemmas,this paper proposes respectively that:"dimension modular structure design"should be used in measurement on unifying the measuring standard of social impact in different types of sports events,and to construct the evaluation index system and measurement scale of sports events’social impact with dimension modular structure;"residents perception method combine fuzzy comprehensive evaluation method"can be adopted in the evaluation.Based on the establishment of measurement scale,an example is given to illustrate how to use"residents perception method combining fuzzy comprehensive evaluation method"to quantitatively evaluate the social impact of sports events.