数字经济背景下会议目的地竞争力评价——以中国西南4城市为例

Evaluation on the Competitiveness of Conference Destinations in the Context of Digital Economy——Take 4 Cities in Southwest China as Examples

数字经济浪潮下,各行各业均正经历数字化转型,但有关会议目的地竞争力评估的研究中鲜有考虑城市数字化发展的影响。从会议设施、配套设施、相关设施、营商环境、气候环境、旅游休闲娱乐资源6个维度建立会议目的地竞争力评估模型,采取序关系分析与熵值法结合的评价方法对成都、重庆、昆明、贵阳4个西南代表性城市进行了对比分析。研究发现成都在四个样本城市中竞争力排名第一,城市的配套设施、会议设施、相关设施为会议目的地竞争力排名前三的影响因素。提升会议目的地竞争力的路径有三:一是完善城市如人力资源等会议配套设施;二是会议基础场馆建设必不可少;三是在有会议基础和配套设施的基础上加强城市间合作、加快城市数字化建设。

Under the wave of the digital economy,all walks of life are undergoing digital transformation,but research on the evaluation of the competitiveness of conference destinations rarely considers the impact of urban digital development.This paper establishes a conference destination competitiveness evaluation model from the six dimensions of conference facilities,supporting facilities,related facilities,business environment,climate environment,and tourism and entertainment resources.A comparative analysis was made in 4 representative cities in the southwest of Chongqing,Kunming,and Guiyang.The study found that Chengdu ranks first in competitiveness among the four sample cities,and the city’s supporting facilities,conference facilities,and related facilities are the top three factors influencing the competitiveness of conference destinations.There are three ways to enhance the competitiveness of conference destinations:one is to improve the city’s meeting facilities such as human resources;the second is to build basic conference venues;the third is to strengthen inter-city cooperation and speed up on the basis of meeting infrastructure and supporting facilities,digital construction of cities.