新型冠状病毒肺炎疫情下新媒体对医疗职业认同的影响分析

Analysis on influence of new media on medical professional identity in the context of Coronavirus Disease 2019 epidemic

目的调查新型冠状病毒肺炎疫情下新媒体对医疗职业认同的引导情况,以期为新媒体正确引导医疗职业认同提供参考。方法2020年4月19日—5月8日采用自行设计的《新冠肺炎疫情下新媒体引导医疗职业认同问卷》在线调查了1525名医护工作者、医学生及社会公众,并对数据进行分析。结果新型冠状病毒肺炎疫情期间,94.30%的人通过新闻媒体、82.30%的人通过微信和QQ途径来获取信息;大众最关注的主题是疫情相关动态(94.62%)、抗疫医护人员感人事迹(86.03%)及疫情防控知识教育(85.57%)。疫情发生后,新媒体对医护工作者、医学生及公众职业认同感的提升起到促进作用。其中,新媒体对临床相关专业学生的职业认同影响评分高于对护理专业学生的影响评分,差异有统计学意义(P<0.05),但同时,社会大众认为新媒体引导医疗职业认同也存在信息真伪难辨、媒体报道主观等问题。结论新型冠状病毒肺炎疫情下,新媒体为提升医疗职业认同带来了机遇与挑战。提示新媒体平台应在客观报道医疗信息、加强自我监管等方面进行自我完善。

Objective To investigate the guidance of new media on medical professional identity in the context of Coronavirus Disease 2019(COVID-19)epidemic,so as to provide references for new media to correctly guide medical professional identity.Methods By using the online survey,a self-designed questionnaire named New media-guided medical professional identity under the COVID-19 epidemic was used to investigate 1525 subjects,including medical workers,medical students and the public,from April 19th to May 8th in 2020.And the data were analyzed.Results During the COVID-19 pandemic,94.30%of the participants used the news media,and 82.30%used WeChat and QQ to obtain information.The most concerned topics were epidemic dynamic(94.62%),touching stories of anti-epidemic medical staff(86.03%),and education on epidemic prevention and control(85.57%).After the outbreak,the new media played a role in enhancing the professional identity of medical workers,medical students and the public.The impact score of new media on professional identity of medical students was higher than that of nursing students,and the difference was statistically significant(P<0.05).However,there were some problems with the new media's guidance on medical professional identity,such as difficulty in distinguishing the authenticity of information,and subjective reports of the media.Conclusions New media has brought opportunities and challenges to enhance medical professional recognition in the context of COVID-19 epidemic.It is indicated that the new media platforms may consider self-improvement in terms of objective reporting of medical information and strengthening of self-regulation.