"互联网+"时期纸媒生存困境与机遇

Survival Dilemma and Opportunity of Paper Media in Internet Plus Period

作为传统媒体行业,纸媒是最早出现的媒体方式,随着“互联网+”时代的来临,传统纸媒受到了一定的影响,在发展过程当中存在着很多困境和难点,同时也存在相应的机遇。本文通过对“互联网+”、纸媒等相关概念以及传统纸媒的优势等展开说明,并分析了“互联网+”时期纸媒生存的困境以及产生困境的原因,提出了相关对策,希望能够为传统纸媒的转型和发展提供参考。

Paper media is the earliest media mode.With the advent of the internet plus era,traditional paper media has been affected to some extent,and there are many difficulties and difficulties in the development processes well as corresponding opportunities.This paper explains internet plus,paper media and other related concepts as well as the advantages of traditional paper media,analyzes the plight of paper media in internet plus period and the causes of the plight,and puts forward relevant countermeasures,hoping to provide reference for the transformation and development of traditional paper media.