新媒体环境下思想政治教育接受过程的特点及基本规律

Analysis of the Characteristics and Basic Rules of the Acceptance Process of Ideological and Political Education under the New Media Environment

新媒体环境作为人类社会发展到一定历史阶段出现的环境新样态,极大地改变着人们的生产与生活方式,引发了思想政治教育领域的深刻变革。在新媒体所构建的信息发布、传播与接受的环境中,思想政治教育接受过程中的基本要素发生了改变,促使接受过程呈现出新的特点和规律。深刻认识和把握新媒体环境下思想政治教育接受过程的特点及其基本规律,使新媒体这一“最大变量”成为优化思想政治教育接受过程的“最大增量”,对于巩固马克思主义在意识形态领域的指导地位,提高思想政治教育实效性具有重要的现实意义。

The new media environment, as a new environment in a certain historical stage of the development of human society, has greatly changed people’s working and life style and triggered profound changes in the field of ideological and political education. In the environment of information release, dissemination and acceptance built by the new media, the basic elements in the acceptance process of ideological and political education have changed, prompting the acceptance process to take on new characteristics and laws. Deeply understanding and grasping the characteristics and basic laws of the acceptance process of ideological and political education under the new media environment, and making the "largest variable" of new media become the "largest increment" to optimize the acceptance process of ideological and political education, has important and practical significance for consolidating the guiding position of Marxism in the ideological field and improving the effectiveness of ideological and political education.