民间神话在插画设计中的视觉研究——以《北京建城传说故事》为例

VISUAL RESEARCH ON FOLK MYTH IN ILLUSTRATION DESIGN——TAKE THE LEGEND OF THE FOUNDING OF BEIJING AS AN EXAMPLE

文章通过梳理北京建城传说故事的历史文献信息,阐明其对于北京城市文化IP建设的历史意义以及实现其在插画设计中的视觉转化过程。从设计学、民俗学、神话学多维度运用文献研究法、案例对比法,探究插画设计对城市文化与当代文化的视觉融合,呈现具有北京城市地域特色的插画语言形式,为民间神话在插画设计呈现提供有效的理论参考。

This paper clarifies the historical significance of Beijing’s urban cultural IP construction and the realization of its visual transformation process in the illustration design by combing the historical literature information of the legend of Beijing’s city construction. From the perspective of design,folklore and mythology,literature research method and case comparison method are used to explore the visual integration of illustration design on urban culture and contemporary culture,present the illustration language form with Beijing urban regional characteristics,and provide effective theoretical reference for the presentation of folk mythology in illustration design.