网络意见领袖的道德想象力及其培育探析

On Moral Imagination of Network Opinion Leaders and Its Cultivation

网络意见领袖道德想象力是网络意见领袖在解码网络舆情过程中所表现出来的一种实践理性,是新时代网络舆情治理的重要抓手,其培育对纾解网络舆情危机、规避群体极化事件具有重要意义。网络意见领袖道德想象力不强的主要表现:不能设身处地为网络舆情所牵涉的他人处境着想、不顾及意见表达可能带来的风险后果和找不到化解舆论冲突的创造性方案。个体心智模式的束缚、舆论表达后果不确定性的牵制、网络舆论生态的失衡、工具理性与利己主义对现代社会秩序的侵蚀是造成网络意见领袖道德想象力缺失的重要成因。培育网络意见领袖道德想象力应以社会主义核心价值观为引领、唤醒网络意见领袖道德敏感性、畅通利益诉求表达渠道、完善法律法规和制度供给为着力点。

The moral imagination of network opinion leaders is a kind of practical rationality displayed by network opinion leaders in the process of decoding network public opinion,and it is an important starting point for governance of network public opinion in the new era.The cultivation of the moral imagination of network opinion leaders is of great significance to alleviate the crisis of network public opinion and avoid group polarization incidents.The main manifestations of the lack of moral imagination of network opinion leaders include the following aspects:inability to put themselves in the consideration of the situation of others involved in network public opinion,disregarding the possible risks and consequences of opinion expression,and failing to find the creative solutions to resolve conflicts of public opinion.The constraints of individual mental models,the restraint of the uncertainty of the consequences of public opinion expression,the imbalance of network public opinion ecology,and the erosion of modern social order by instrumental rationality and egoism are important causes of the lack of moral imagination of network opinion leaders.The cultivation the moral imagination of network opinion leaders should be guided by adhering to core socialist values,awakening the moral sensitivity of network opinion leaders,unblocking channels for expressing interest appeals,and improving the laws,regulations and system resources.