中国酒设计VS国际市场——塔牌董事长缪育平对话欧洲包协主席Uwe Melichar

CHINESE SPIRITS DESIGN VS INTERNATIONAL MARKET——PAGODA BRAND PRESIDENT MIAO YUPING IN CONVERSATION WITH EPDA PRESIDENT UWE MELICHAR

世界上三大古酒——黄酒、啤酒、葡萄酒,唯黄酒源于中国,且无出其右。而最能代表中国黄酒特色的是被海内外誉为"东方名酒之冠"的绍兴酒。为推动中华传统文化的全球传播,中国传统民族产品、著名出口品牌—塔牌绍兴酒于近期特别举办2021"塔牌绍兴酒"吉祥物全球创意设计大赛。

Originated in China,rice wine is one of the worlds three ancient wines,alongside beer and wine.The best representative of the Chinese rice wine is Shaoxing Rice Wine,which is hailed as the"Crown of Famous Oriental Wines"at home and abroad.Aiming to promote traditional Chinese culture to the globe,"Pagoda Brand Shaoxing Rice Wine",the famous export brand of Chinese traditional national products,hosted the"Pagoda Brand Shaoxing Rice Wine"Mascot International Design Competition 2021.