拟剧理论视角下虚拟社交产品的交互设计特征——以崽崽为例

INTERACTIVE DESIGN CHARACTERISTICS OF VIRTUAL SOCIAL PRODUCTS FROM THE PERSPECTIVE OF SOCIAL DRAMATIC THEORY——WITH ZEPETO APP AS AN EXAMPLE

本文以拟剧理论视角,研究了以虚拟形象为载体的社交产品的交互设计特征。在产品特性和用户心理动机的基础上,作者们挖掘了虚拟社交应用崽崽的信息架构、导航设计、互动设计三个维度的交互设计特征,发现崽崽的交互设计表现为:交叉分类式信息架构设计助力角色塑造的可选择性,前后台导航设计服务于舞台设置的连接性,体验式、表演式、游戏式互动设计构筑起理想化表演的丰富性。这些特征可推广到以虚拟形象为载体的虚拟社交产品上,优化其交互设计。

This paper studies the interactive design characteristics of social products based on virtual images from the perspective of dramatization theory. On the basis of product characteristics and users’ psychological motivations, the authors explored the three-dimensional interactive design features of the virtual social application ZEPETO’s information architecture, navigation design, and interaction design, and summarized the characterisics of ZEPETO’s interactive design performance, which can be extended to virtual social products based on virtual images to optimize their interactive design.