“网红”店空间陈设流行色研究

RESEARCH ON THE POPULAR COLORS OF “CYBERSTAR” SHOPS’ SPACE DISPLAY

本文以观感上最直接的颜色为切入点,通过现场观察、调研、分析来研究网红实体店陈设的流行色彩,旨在研究"网红"店爆红背后的空间陈设设计特点。与此同时,通过结合店铺氛围和消费者心理活动等因素,发现普遍的模式和规律,并以此为基础进行更深入的探究和总结,以展示新的设计思路,为日后都市"网红"店空间陈设色彩搭配提供设计方向。

Taking the most direct color as the starting point and through on-site observation, research and analysis, this paper researches the popular colors of “cyberstar” shops furnishings,aiming to study the space furnishing design characteristics behind the popularity of “cyberstar” shops. Meanwhile, by combining factors such as shop atmosphere and consumer psychological activities, the authors summarize the common patterns and rules, and thus carried out more in-depth exploration and summary on this basis, so as to propose new design ideas and color matching solutions for “cyberstar” shops in future cities.