非物质文化遗产在包装设计中的应用

APPLICATION OF INTANGIBLE CULTURAL HERITAGE IN PACKAGING DESIGN

非物质文化遗产是我国历史长河中的璀璨明珠,将非遗文化解读、传承、创新,应用于包装设计,寻求中国特色包装文化认同,具有重要意义与实践价值。本文通过具体案例进行分析,研究了非物质文化遗产在包装设计中的应用现状及发展趋势,展示了非物质文化遗产在包装上的实践与创新。当代包装设计可与非遗文化相结合,传承与推广我国优秀传统文化,提升包装产品的文化底蕴和大众的审美观念。

Intangible cultural heritage is a shining pearl in the long history of our country. Interpretation, inheritance, and innovation of intangible cultural heritage are applied to packaging design to seek the identity of packaging culture with Chinese characteristics, which has important significance and practical value. Through the analysis of specific cases, this paper studies the application status and development trend of intangible cultural heritage in packaging design, and demonstrates the practice and innovation of intangible cultural heritage in packaging. By combining with intangible cultural heritage, contemporary packaging design inherits and promotes the excellent traditional culture of China, and enhances the cultural heritage of packaging products and the public’s aesthetic concepts.