基于大数据技术的皮革鞋业创新创业研究

Innovation and Entrepreneurship of Leather and Footwear Industry Based on Big Data Technology

传统的皮革鞋业产业体系,主要是以生产销售模式为主,在类型上属于劳动密集型产业,虽然皮革鞋业制品市场销售在皮革行业整体中的占比达到50%以上,但是行业的真实利润率较低,应对市场危机和可持续发展能力都极为薄弱。在大数据技术支撑下,构建皮革鞋业创新创业生态体系,已经成为行业发展的必然要求。本文在简要概述大数据对创新创业影响机制基础上,构建了人才创新创业能力测评体系,并结合实际提出创新创业生态体系,以此为皮革鞋业经营管理提供理论参考,为行业可持续发展提供动力支撑。

The traditional leather shoe industry system is mainly based on production and sales mode,which belongs to labor-intensive industry in type.Although the market sales of leather shoe products account for more than 50%of the whole leather industry,the real profit margin of the industry is low,and the ability to deal with market crisis and sustainable development is extremely weak.With the support of big data technology,building an innovation and entrepreneurship ecosystem of leather and footwear industry has become an inevitable requirement for the development of the industry.Based on a brief overview of the impact mechanism of big data on innovation and entrepreneurship,a talent innovation and entrepreneurship ability evaluation system was constructed,and an innovation and entrepreneurship ecosystem in combination with practice was put forward,so as to provide theoretical reference for the operation and management of leather and footwear industry and provide dynamic support for the sustainable development of the industry.