陕西皮影文化旅游开发的分析与研究

Analysis and Research of Shaanxi Shadow Play Culture Tourism Development

为了促进陕西皮影文化与旅游产业深度融合,提升陕西旅游经济效益,分析了皮影艺术的文化旅游价值,深入剖析了陕西皮影的特点、优势,以及皮影文化旅游开发的现状,对开发过程中存在的产品创新不足、受众范围小、创意人才缺乏、销售规模小等问题有针对性地提出开发策略,以期通过形成产业化机制、创新开发理念、制定开发策略、拓展开发模式、提升保障机制等方法促进陕西皮影文化旅游产业的可持续发展,为陕西省开展文化旅游项目献计献策。

In order to promote the deep integration of shadow play culture and tourism industry in Shaanxi and improve the economic benefits of tourism in Shaanxi,the cultural tourism value of shadow play art was analyzed,and the characteristics and advantages of shadow play in Shaanxi as well as the current situation of shadow play cultural tourism development were deeply analyzed.The development strategies for the problems existing in the development process were put forward,such as insufficient product innovation,small audience,lack of creative talents and small sales scale.It is aimed to promote the sustainable development of Shaanxi shadow play cultural tourism industry and offer suggestions for cultural tourism projects in Shaanxi Province by forming industrialization mechanism,innovating development concept,formulating development strategy,expanding development mode and improving guarantee mechanism.