高校辅导员新媒体平台形象塑造

Image Creation of College Counselors in New Media Platform

近年来,随着新媒体的发展和学生群体特性的改变,越来越多的高校辅导员尝试通过网络平台进行思想政治教育,并取得了一定成效。以短视频APP抖音为例,结合案例分析法、定量分析法,从媒介形象学角度探寻高校辅导员在新媒体平台的形象特点,分析在形象塑造中存在的问题。认为高校辅导员在新媒体平台中应始终以生为本,以内容为王,积极进行舆论引导,并合理听取反馈,不断塑造良师益友的良好形象,将网络思想政治教育效能最大化。

In recent years,with the development of new media and changes in the characteristics of student groups,more and more college counselors have tried to conduct ideological and political education through online platforms,and have achieved certain results.Take the short video APP Douyin as an example,combine case analysis and quantitative analysis to explore the image characteristics of college counselors on the new media platform from the perspective of media imageology,and analyze the problems in image shaping.It is believed that college counselors should always be student-oriented,pay attention to current affairs in new media platforms,insist on content as king,actively guide public opinion,and listen to feedback reasonably,build a good image of a good teacher and helpful friend,and maximize the effectiveness of online ideological and political education.