江西省冰雪运动产业发展研究

Research on the Development of Ice and Snow Sports Industry in Jiangxi Province

由于我国南北气候差异,南方冰雪人才较少,在世界冰雪项目的比赛中我国运动员的获奖情况弱于其他项目。借助2022北京冬奥会的浪潮,我国各省迎来了冰雪运动的“春风”。习近平总书记提出的“带动三亿人参与冰雪运动”极大地促进了冰雪运动的发展,使我国体育事业发展更加全面化。而江西省也紧抓契机,从长远角度出发,统筹谋划,因地制宜发展冰雪运动,在带动江西省体育经济发展的同时,响应文件精神,满足人民群众对冰雪运动的需求,为实现全国冰雪运动发展目标推波助澜,体现江西力量。本文就如何促进江西省冰雪运动产业的进一步发展,运用文献资料法、文本分析、调查法等提出拙见,以期促进江西省冰雪运动产业的发展。

Due to the climate difference between the north and the south of China, there are few ice and snow talents in the south. In the world ice and snow events, the award-winning situation of Chinese athletes is weaker than that of other events. With the wave of 2022 Beijing Winter Olympic Games, China’s provinces ushered in the“spring breeze”of ice and snow sports. General Secretary Xi Jinping’s“drive the three hundred million people to participate in the ice and snow campaign”has greatly promoted the development of ice and snow sports and made the development of sports in China more comprehensive. And our province also seizes the opportunity, from a long-term perspective, plans as a whole, adapts measures to local conditions to develop ice and snow sports, drives the development of sports economy in Jiangxi Province, responds to the spirit of the document, meets the people’s demand for ice and snow sports, and contributes to the realization of the National Ice and snow sports development goal, reflecting the strength of Jiangxi Province. In this paper, how to promote the further development of ice and snow sports industry in Jiangxi Province, using the methods of literature, text analysis, investigation and so on, in order to promote the development of ice and snow sports industry in Jiangxi Province.