基于旅游循环凝视理论的乡村禅宗文化旅游发展路径探析——以广东省云浮市新兴县龙山塘村为例

Analysis of the Development Paths of Rural Zen Cultural Tourism Based on the Theory of Tourism Cycle Gaze——A Case Study of Longshantang Village, Xinxing County, Yunfu City, Guangdong Province

文化遗产作为具有历史、艺术和科学价值的人类瑰宝,其保护发展日益受到国家和地方政府的重视。旅游循环凝视理论聚焦乡村旅游与乡村文化复兴,为富含传统文化资源的乡村发展振兴提供了新路径。本文对龙山塘村的禅宗文化旅游产业进行剖析,通过对龙山塘村的实地调研,发现龙山塘村禅宗文化旅游发展中存在禅宗文化本土特色不鲜明、展现形式单一生硬、村民主体尚未形成文化认同、对禅宗文化的解读宣传有限等问题,进一步运用旅游循环凝视理论,分析主客间凝视作用下的行为原因,探究未来产业发展路径,以期为龙山塘村禅宗文化旅游的可持续性发展提供借鉴。

As a human treasure with historical, artistic and scientific value, the protection and development of cultural heritage has been paid more and more attention by national and local governments. Tourism cycle gaze theory focuses on rural tourism and rural cultural revival, which provides a new path for rural development and revitalization rich in traditional cultural resources. This article analyzes the Zen culture tourism industry in Longshantang Village. Through the field investigation of Longshantang Village, we found that there were some problems in the development of Zen culture tourism in Longshantang Village, such as unclear local characteristics of Zen culture, single and stiff presentation, villagers have not formed cultural identity, limited interpretation and publicity of Zen culture. Further using the tourism cycle gaze theory, we analyzed the behavior reasons under the gaze between subject and object, and explored the future industrial development paths, in order to provide a reference for the sustainable development of Zen cultural tourism in Longshantang Village.