摘要
在梳理相关研究的基础上,运用ADF进行平稳性检验,然后运用Granger因果检验分析方法,验证水果线下销售过程中生产价格与市场销售价格之间的价格传导及其作用机制,并进一步分析形成该机制的主要经济因素。研究结果表明,两者之间价格传导呈现"非对称性"特征,由产至销的价格传导效应显著,而反向效应则不明显,主要原因来自于线下销售模式下果农与销售商之间的信息不对称和议价权上的差异,进而提出优化线下销售渠道的中间环节、引入线上销售等方面的建议。
On the basis of sorting out relevant studies,this study first used ADF to conduct stability test,and then used Granger causality test analysis method to verify the price transmission and its action mechanism between production price and market price in the process of offline fruit sales,and further analyzed the main economic factors that form this mechanism. The research results showed that the transmission presented asymmetric characteristics. The price transmission effect from production to sales was significant,while the reverse effect was not obvious. The main reason was the lack of information between fruit farmers and sellers under the offline sales model and the difference in bargaining power. It put forward suggestions for optimizing the intermediate links of offline sales channels and introducing online sales.
作者
马心语
韩川昊
霍晓轩
洪伟(指导)
MA Xin-Yu;HAN Chuan-hao;HUO Xiao-xuan(College of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)
出处
《中国林业经济》
2022年第2期17-21,共5页
China Forestry Economics
基金
国家自然科学基金面上项目“膳食引导、饮食结构调整与中国食物消费需求:基于消费习惯形成的视角”(71773051)
南京林业大学大学生创新创业训练项目“销售渠道选择对果农收入的影响及其接受意愿的影响因素研究”(2020NFUSPITP0175)。
