国外档案界利用社交媒体话题活动传播档案文化的实践与启示--以Twitter中的#ArchivesAtoZ话题活动为例

Practice and Enlightenment of Foreign Archives Sector’s Use of Topic Activities on Social Media to Spread Archival Culture:Taking the#ArchivesAtoZ Activity in Twitter as an Example

为推动我国档案界对社交媒体平台的充分利用,以Twitter平台上的#ArchivesAtoZ话题活动为研究对象,利用数据抓取软件采集了该话题活动推文的相关数据,包括推主名称、发布时间、推文内容、评论数、转推数、点赞数,从参与范围、展示的档案文化内容、参与者在本次活动中的积极举措三个方面进行了统计分析,并探讨了#ArchivesAtoZ话题活动对我国档案界的启示:聚力合作,共同推动档案文化的传播;多管齐下,多平台、多功能、多方式利用促进档案文化传播范围的扩展;贴近公众,打造公众喜爱的档案文化品牌活动。

For the purpose to promote China's archives sector to make full use of social media,this article takes the#ArchivesAtoZ topic activity in Twitter as the research object.Based on the relevant data about this activity captured by data capture software including tweeters,tweet released time,content,number of comments,number of re-tweets and thumb up number,this article makes statistical analyses from three sides:scope of participation,archival culture displayed in tweets,active actions of participants in this activity,and summarizes enlightenment of#ArchivesAtoZ to China's archives sector:working together to promote the dissemination of archival culture;taking a multipronged approach,using multiple platforms,multiple functions,and multiple methods to expand the scope of the archival culture dissemination;being close to the public and build a brand of archival culture favored by the public.