新媒体环境下小众文化群体网络生存状况探析——以LOFTER(乐乎)为例

Analysis of the Existing Situation of Niche Cultural Groups under the Network Media--Taking LOFTER as an Example

随着互联网及大数据技术的快速发展,一批更为小众、服务受众更为精准的网站及网络空间逐渐兴起。它们多为同好聚集地,人们通过标签寻找拥有共同爱好者,进行交流与分享,这个团体慢慢成为一个相对小众的文化群体。这类网站包括LOFTER(乐乎)、哔哩哔哩等,吸引了一定数量的青年用户。近些年,这类小众文化群体不断扩大,其网络生存空间不断扩展。与此同时,一些问题逐渐显露出来。分析网络媒介环境下小众文化群体面临的现实问题,并探寻出路,有助于改善小众文化群体的网络生存状况,促其健康发展。

With the rapid development of Internet technology,a number of more niche websites and platforms with more precise audiences have gradually emerged.They are mostly gathering places for like-minded people.Users find people with common hobbies through tags to communicate and share,such as LOFTER,Bilibili,etc.These sites have thus become relatively niche cultural groups,attracting a certain number of young user groups.In recent years,niche cultural groups have continued to expand,and their living boundaries have continued to expand.But as they spread and expand,some problems and changes are gradually revealed.This article will take the domestic Internet product LOFTER as an example,and focus on analyzing the existing situation of niche cultural groups under the network media,as well as the problems and solutions that niche cultural groups are currently facing.