“互联网+”背景下实体零售与网络零售融合发展研究:生态系统重构的视角

Research on the Integrated Development of Brick and Mortar Retails and Online Retail under the Background of"Internet+"from the Perspective of Ecosystem Restructuring

“互联网+”的开放性、跨界性、连接性等特征对传统零售生态系统产生巨大冲击,实体零售与网络零售融合发展是大势所趋。通过借鉴生物学、生态学的研究方法和思想,探讨“互联网+”对零售生态系统不同种群行为的影响,剖析“互联网+”背景下零售生态系统物种关系模式及其进化,探索“互联网+”背景下零售生态系统的结构及其内在规律,并重构实体零售和网络零售融合发展的生态系统结构模型,为“互联网+”背景下实体零售和网络零售融合发展提供参考。

The characteristics of openness,cross-border and connectivity of"Internet+",have a huge impact on the traditional retail ecosystem,and the integration development of brick and mortar retail and online retail is the general trend.By referring to the research methods and ideas of biology and ecology,the study discusses the influence of"Internet+"on the behavior of different populations in the retail ecosystem,analyzes the species relationship model and evolution of the retail ecosystem under the background of"Internet+",and explores the structure and internal laws of the retail ecosystem.And the study reconstructs the ecosystem structure model of the integrated development of brick and mortar retail and online retail,so as to provide reference for the integrated development of brick and mortar retail and online retail under the background of"Internet+".