基于情感化理念的灾后救援食品包装设计实践

On Packaging Design for Post-disaster Emergency Food Based on Emotional Concepts

基于情感化理念在灾后救援食品包装的设计实践,探索包装设计的创新思路与方法。首先对灾后救援食品包装存在的主要问题、灾后人群心理特征进行分析。其次把握灾后救援食品包装易于识别性、操作便捷性、功能多样性、情感共鸣性的设计原则,运用丰富感官刺激、优化操作流程、拓展包装功能、融入象征意象4种方法,分别提出灾后救援食品包装情感化的实现路径。最后通过创新设计实践得出,将情感化理念引入灾后救援食品包装的设计流程中,既丰富灾后救援食品包装的设计形式,又在情感上将外向的认知内化为情感体验,有助于缓解灾民消极情绪,使其获得心灵抚慰。

This paper explores innovative packaging design for post-disaster emergency food based on emotional concepts.Firstly, we analyze the major existing problems in emergency food packaging design and the psychological characteristics of people afflicted by a disaster.Secondly, we grasp the principles of emergency food packaging design, i.e.easy identification, convenient operation, functional diversity, and emotional resonance, and put forward some practical methods of emergency food packaging design by enriching sensory stimuli, optimizing operation processes, expanding packaging functions and integrating symbolic images.Finally, we conclude through innovative design practice that introducing emotional concepts into packaging design for post-disaster emergency food can not only enrich design forms but also internalize external cognition into emotional experience, which helps to relieve the negative emotions of victims in a disaster and provide them with psychological comfort.