公共文化场馆旅游服务能力的调研和思考--以南宁市区公共文化场馆为例

Investigation and Reflection on Tourism Service Ability of Public Cultural Institutions:Taking Public Cultural Institutions in Nanning as an Example

文章以广西壮族自治区文化和旅游厅编制的《广西公共文化场馆导览图(设区市免费开放版)》中南宁市区11家公共文化场馆为调研对象,从旅游服务基础条件和旅游服务情况两方面对其调研,研究发现南宁市区公共文化场馆具备较为成熟的旅游服务基础条件,注重从提升空间旅游功能、丰富特色馆藏陈列展览、开展研学等文化体验活动、开发文创产品、提供旅游导览服务等方面参与文旅融合,但也存在旅游服务能力发展不均衡、旅游信息咨询导览服务不全面、旅游服务宣传力度不足等问题。公共文化场馆需要加强优质旅游服务的经验交流、引进智慧化技术、加强宣传力度、积极参与旅游公共信息共享建设,以深化文旅融合发展。

The paper focuses on the basic tourism service conditions and performance of 11 public cultural institutions in Nanning in the Guangxi Public Culture Guide Map(Free and Open Ones in Urban Areas)compiled by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region.Results show that the basic service conditions of public cultural institutes in Nanning are favorable.They have played a significant role in culture and tourism integration by improving their functions related to tourism,enriching special collections and exhibitions,launching research projects,offering products of culture and creativity and providing tour guides.There are,however,problems such as unbalanced development of tourism service capabilities,poor tourism information consulting and guide services,insufficient publicity of tourism services,etc.To deepen the integration of culture and tourism,public institutes need to exchange their success stories for emulation,bring in smart technology,enhance publicity campaigns and play an active role in the sharing of public information of tourism..