金钱,或是图像的背面

Money,or the Other Side of Images

图像不仅具有表面的美学价值,其背后的经济价值更为关键,所以图像和经济是交织在一起的。图像经济学的考察通过电影得到揭示,金钱是图像的背面,这不仅是指拍摄图像的投入与图像带来的利润,更多的是要说明电影最内层的元结构,即电影中的"交换价值"。图像必须和金钱一样是可交换的,才能使图像成为电影。但德勒兹还指出了另一种交换,即现实图像和潜在图像之间的交换,也就是现在和过去的交换,从这一意义上来说,时间就是金钱。

Image not only has the superficial aesthetic value,the economic value behind it is more critical,so image and economy are intertwined.The investigation of“iconomic”reveals through the film.Money is the other side of images,which not only refers to the investment in shooting the images and the profit brought by the images,but also explains the innermost meta-structure of the film,that is,the“exchange value”in the film.Images must be as exchangeable as money in order to make images into films.But Deleuze also pointed out another kind of exchange,that is,the exchange between actual image and virtual image,or in other words,the exchange between the present and the past.In this sense,time is money.