新形势下跨境进口零售电商行业的市场分析

Market Analysis of Cross-border Import and Retail E-commerce Industry under the New Situation

在世界经济下行和全球疫情影响下,跨境进口零售电商异军突起,不仅成为我国外贸的新增长点,还影响着整体社会消费方式的变更。跨境电商的发展经历了从爆发式增长到平稳过渡的阶段,得到了国家层面的政策支持,成为扩大开放的重要载体。天猫国际作为目前国内市场占有率第一的跨境电商平台,已经成为全能型的供应链服务平台,其发展方向很大程度上反映了行业目前的发展趋势和市场导向,随着角色的转变,电商平台还通过大数据赋能和供应链优化,不断引领行业的未来发展新方向。

Under the influence of the world economic downturn and the global epidemic,cross-border import and retail e-commerce has sprung up,which has not only become a new growth point of China’s foreign trade,but also affected the change of the overall social consumption mode.The development of cross-border e-commerce has experienced the stage from explosive growth to smooth transition.It has received policy support at the national level,and has become an important carrier of expanding opening-up.Tmall Global,as a cross-border e-commerce platform with the largest domestic market share,has become an all-rounded supply chain service platform,the direction of development is largely reflecting the current development trend and market orientation of the industry.As roles change,e-commerce platform can also lead the new direction of the industry constantly in the future through big data empowerment and supply chain optimization.