基于胜任力模型的亚马逊招聘广告研究

Research on the Amazon’s Recruitment Advertisements Based on Competency Model

招聘广告是企业招聘员工最重要的工具之一,其设计的完整度直接影响着求职者的优质性和企业的竞争力。本文基于胜任力模型,以亚马逊营销经理的招聘广告为研究对象,采用扎根理论的研究方法,并借助定性研究软件Nvivo12.0 Plus对相关数据进行分析,进一步研究其能力框架。研究发现,能力框架更注重外显指标,如知识、基本技能和专业能力,而忽略了内隐指标,如个人特质、动机、态度、价值观、自我概念、社会角色等。

Recruitment advertisement is one of the most important tools for enterprises to recruit employees.The integrity of its design directly affects the quality of job seekers and the competitiveness of enterprises.Based on the competency model,taking the recruitment advertisement of Amazon marketing manager as the research object,this paper adopts the research method of ground theory,and analyzes the relevant data by the qualitative research software Nvivo12.0 Plus.What’s more,this paper further studies its capability framework.The study finds that the ability framework pays more attention to explicit indicators,such as knowledge,basic skills and professional ability,while ignoring implicit indicators,such as personal characteristics,motivation,attitude,values,self-concept,social role and so on.