基于数字足迹的黄山市旅游流空间网络结构特征

Spatial Network Structure Characteristics of Tourist Flows Based on Tourism Digital Footprints: A Case Study in Huangshan City

利用网络游记与照片两种“数字足迹”,借鉴社会网络方法,对案例区域23个旅游节点旅游流空间网络密度、互惠性、中心性、核心-边缘、块模型等进行分析。研究表明:(1)网络空间呈现“四核网状”分布。(2)网络整体密度较低,结构松散,分布不均衡,中心化趋势明显;节点互动水平和互惠程度较低,较多节点需通过核心节点发生连接。(3)黄山风景区等核心旅游节点与边缘旅游节点在交换关系中处于优势地位,成为区域的“主受益板块”,而其他旅游节点处于“谄媚位置”。(4)23个旅游节点可分为五种角色类型,同一类型旅游节点在中心性指标上有相似的模式特征。

This paper examines the network structure derived from two kinds of digital footprints of tourist activity in Huangshan,network travel notes and photos. After the analysis of the spatial network of tourist flow of 23 tourism nodes in the case area on the density,reciprocity,centrality,core-periphery and block model,conclusions are shown as follows:(1)The network structure of tourist flow shows“four-core network”distribution feature,(2)Overall,tourist flow network has a low density and its structure is in a loose state and unevenly distributed with a centralized trend and rather high dependency on the core scenic areas.(3)Huangshan scenic spot and other core tourism nodes have the priority and become the“main benefit plate”of the region,while other tourism nodes are in the“flattering position”.(4)The 23 tourist nodes can be divided into five role types:core tourism site, sub-tourism center,important tourism node,general node and peripheral node. The same type of tourism nodes shows similar patterns in the centricity indicator.