数字化时代我国动漫出版的路径升级

Upgrading Path of Animation Publishing in Digital Era

随着“国漫”热潮的兴起,我国动漫产业的发展显示出前所未有的活力。在快速适应新媒体环境的进程中,动漫出版的产业运营也如火如荼。在“动漫”和“出版”的有机结合下,数字出版的理念全面覆盖,数字出版与传统出版的结合成为行业共识,因此,动漫出版的数字化产业变革也演变为发展的必然之势。

With the rise of“China-made animation”boom,the development of China’s animation industry shows unprecedented vitality.In the process of rapidly adapting to the new media environment,the industry operation of animation publishing is also in full swing.Under the organic combination of"animation"and"publishing",the concept of digital publishing is fully covered,and the combination of digital publishing and traditional publishing has become the industry consensus.Therefore,the digital industry reform of animation publishing has evolved into an inevitable trend of development.