基于“全评价”分析框架的图书馆阅读推广活动评价研究

A Research on the Evaluation of Library Reading Promotion Activities Based on the Analytical Framework of"Full Evaluation"

为全面、科学地评价图书馆阅读推广活动,运用“全评价”分析框架,从形式评价、内容评价、效用评价三大维度,构建“三维一体”的阅读推广活动评价指标体系,选用文献研究法、层次分析法、德尔菲法进行指标的选取和赋值,确定评价公式。旨在提高图书馆阅读推广活动质量,提升读者参与度和受益度。

In order to comprehensively and scientifically evaluate library reading promotion activities, the analytical framework of “full evaluation” is used to construct a library reading promotion activity evaluation index system of “integration of three dimensions” from the the aspects of formal evaluation, content evaluation and utility evaluation.And the literature research method, Analytic Hierarchy Process, and Delphi method are comprehensively used to select and assign indicators, and determine the evaluation formula.It aims to improve the quality of library reading promotion activities, and increase reader participation and benefit.