新媒体环境下的高校思想政治教育

Ideological and Political Education in Colleges and Universities under the New Media Environment

21世纪最重要的文化现象就是新媒体技术的普及和由其带来的人们思想生活方式的变革。尤其是智能手机的普遍应用,彻底打破了传统媒体的传播方式,人们可以随时随地发布与接收信息。这样的媒体环境无疑给高校思想政治教育带来了巨大的挑战。大学生是社会发展进步的后备动力,担负着祖国的未来,但同时也是易感群体,容易受到不良信息的干扰和诱惑。利用新媒体的便捷优势,规避其消极影响,更为生动地开展对高校学生的思想政治教育,帮助学生树立正确的世界观、人生观和价值观是教师的应尽职责。

The most important cultural phenomenon in the 21 st century is the popularization of new media technology and the change of people’s way of thinking and life brought by it. Especially, the widespread application of smart phones has completely broken the transmission mode of traditional media. People can release and receive information anytime and anywhere. Such a media environment has undoubtedly brought great challenges to the ideological and political education of college students. College students are the backup power of social development and progress, and they are responsible for the future of the motherland, but they are also vulnerable groups, which are easily disturbed and tempted by bad information. It is the teacher’s duty to make use of the convenient advantages of new media, avoid its negative effects, and more vividly carry out ideological and political education for college students, so as to help students establish a correct world outlook, outlook on life and values.