电子商务平台大数据杀熟问题及规制探析

Problems and Regulation Analysis on “Big Data Discrimination” in E-commerce Platform

基于大数据画像技术的电子商务平台给人们的生活带来便利,进而出现针对不同画像消费者实施隐蔽的差异化定价问题。原因包括交易双方地位不对等、规制机制不健全、消费者维权成本高。针对大数据杀熟给社会、行业及个人带来的危害,提出了完善规制制度、发挥行业组织作用,降低消费者维权成本等建议措施。

People enjoy the convenience of e-commerce platform based on big data portrait technology while the covert price discrimination problems based on the different consumers portrait appear. The causes include the imparity position between the both, the inadequate regulation system and the high cost in safeguarding the rights. To deal with the harm to the society, industry and the consumers because of the big data discrimination, recommended measures in improving the rules and regulations, encouraging the industry organization to work, and reducing the cost in safeguarding the rights.