浅析新媒体时代下旅游景区短视频营销策略——以中国和海景区为例

Analysis on the Short Video Marketing Strategy of Tourist Attractions in the Era of New Media——Take China and the Sea Scenic Spots as an Example

随着新媒体的发展,人们的生活更加智能化、便捷化和多样化,新媒体传播速度日渐加快。本文以中国和海景区为对象,分析其在新媒体营销时代背景下景区短视频营销目前的发展现状及存在的问题,并有针对性地提出相关对策建议。

With the development of new media, people’s life is more intelligent, convenient and diversified, the speed of new media communication is accelerating. This paper takes China and its Sea Scenic Spots as the object, analyzes its current development status and existing problems of scenic spot short video marketing under the background of new media marketing era, and puts forward relevant countermeasures and suggestions.