试论新媒体时代中小企业营销方式的转变

On the Transformation of Marketing Mode of Small and Medium-sized Enterprises in the New Media Era

在我国科学技术不断发展的背景下,新媒体技术应运而生。新媒体作为信息技术与传媒领域相互结合下的产物,其影响范围较为深远,逐渐进入到大众视野中,对于企业营销具有一定冲击力。因此中小企业在营销过程中需要做好转换工作,以新媒体时代为背景,不断优化传统营销方式,充分将新媒体时代的优势发挥出来,为企业经营方式调整提供数据支撑,帮助企业实现长远发展的目标。基于此,本文就以新媒体时代为背景,对中小企业营销方式的转变进行深入分析。

With the development of science and technology in China,new media technology came into being.New media,as a product of the combination of information technology and media,has a far-reaching influence,gradually enters the public’s field of vision,and has a certain impact on enterprise marketing.Therefore,small and medium-sized enterprises need to do a good job of transformation in the marketing process,take the new media era as the background,constantly optimize the traditional marketing methods,give full play to the advantages of the new media era,provide data support for the adjustment of business mode,and help enterprises achieve the long-term development goal.Based on this,this paper makes an in-depth analysis of the transformation of marketing methods of small and medium-sized enterprises in the new media era.