新时代背景下哈尔滨冰雪文化国内外传播的研究

Domestic and International Communication of Harbin Ice and Snow Culture in the New Era

文化的多元性是哈尔滨发展的内在基因,冰雪文化缔造了哈尔滨特有的文化价值与审美体验。研究新时代哈尔滨城市冰雪文化名片的重塑与传播,利用后冬奥会效应提高其国际美誉度与吸引力,为振兴黑龙江省经济服务。哈尔滨冰雪文化的国内外传播面临着传播范围狭窄、传播方式零散、传播格局扁平等方面的困境,从加强传播主体作用、优化传播媒体格局、丰富传播途径方法等方面提出了哈尔滨冰雪文化国内外传播的策略。

Cultural diversity is the internal gene of Harbin's development.Ice and snow culture has created Harbin's unique cultural value and aesthetic experience.Study the remodeling and dissemination of Harbin's urban ice and snow culture in the new era,make use of the effect of the post Winter Olympics to improve its international reputation and attraction,and serve the revitalization of the economy of Heilongjiang Province.The domestic and international dissemination of Harbin Ice and snow culture is facing difficulties in narrow scope,scattered mode and flat pattern.This paper puts forward the strategies for the domestic and international dissemination of Harbin Ice and snow culture from the aspects of strengthening the role of translation subject,optimizing the pattern of communication media and enriching communication methods.