综合运输体系下的道路客运企业转型策略研究

Road Passenger Transportation Enterprise Transformation Strategy Research under Integrated Transportation System

为促进道路客运企业在综合运输体系中健康稳定发展,适应日益激烈的客运市场竞争格局,本文利用国家统计局的历年统计数据,运用统计分析软件中的相关性分析工具对综合运输体系中各主要客运方式之间进行相关性分析,得到轨道交通、民航、水运和私家车对道路客运的相关性系数,然后在道路客运企业转型升级的必要性分析的基础上,从道路客运企业主动对接轨道交通、转变客运组织模式、引入“互联网+交通”进行行业技术创新改革等方面提出道路客运企业的转型策略。

To promote the healthy and stable development of road passenger transport enterprises in the comprehensive transportation system and adapt to the increasingly intense passenger market competition pattern,this paper uses the statistical calendar year data of the National Bureau of Statistics,employs the correlation analysis tool in software to analyze the correlation among the main passenger transport modes in the comprehensive transportation system, and get the correlation coefficient of rail transit,civil aviation, water transport and private car to road passenger transport. Then,based on the analysis of the necessity of the transformation and upgrading of road passenger transport enterprises, the paper actively connects rail transit and changes the organization mode of passenger transport from road passenger transport enterprises. The transformation strategy of road passenger transport enterprises is put forward by introducing "Internet + traffic " to carry out technological innovation and so on.