大众旅游时代下延安红色旅游高质量发展研究

Research on the High-Quality Development of Yan’an Red Tourism in the Era of Popular Tourism

红色旅游是大众旅游时代专项旅游的重要组成部分。延安红色旅游发展经历了爱国主义和革命传统教育基地阶段、红色旅游目的地形成阶段和大众旅游时代下红色旅游快速发展三个阶段。在大众旅游时代下,红色旅游具有人民性、市场性和文化性的特性。基于这些特性,研究认为延安红色旅游发展中主要存在文化和旅游融合不充分、旅游目的地时空矛盾、供给和需求发展不平衡等问题。为此,延安需要坚持红色旅游文化传承创新,建设人民大众主客共享的红色旅游目的地,平衡红色旅游供给和需求,最终推动红色旅游目的地的高质量发展。

Red tourism is an important part of special tourism in the era of popular tourism.The development of red tourism in Yan’an has experienced three stages:patriotism and revolutionary traditional education base stage,red tourism destination formation stage and rapid development of red tourism in the era of mass tourism.In the era of popular tourism,red tourism has the attributes of people,market and culture.Based on these characteristics,the research concludes that there are some problems in the development of red tourism in Yan ’an,such as insufficient integration of culture and tourism,contradiction of tourism destination time and space,unbalanced development of supply and demand,etc.In view of this,Yan’an red tourism construction should realize the inheritance and innovation of Yan’an red tourism culture and build a modern tourism system;build a red tourism destination shared by people,democracies and tourists,solve the contradiction of tourism time and space,balance the supply and demand of Yan’an red tourism,and introduce the construction of market entities,and finally promote the high-quality development of red tourism destination.