短视频慈善主体的“双重变现”隐忧和规制研究

Research on the“Double Commercial Realization”Concerns and Regulations of Short Video Charity Subjects

使用一个包含自媒体平台、慈善行动主体和网民用户的三方演化博弈模型研究了自媒体视域下的慈善行为监管问题,并进一步研究慈善行动主体有限总数情境下的演化情况。研究发现:当参与慈善的追随网民初始比例比较小时,在网民资金支持概率比例较小的情况下系统也可以很快到达均衡,当参与慈善的网民人数比较多时,可以呼吁网民在一定范围内以金钱支持;网民遭受慈善主体不诚实的情感伤害越大,系统朝理想状态演化的时间越长。在有限总数的情境下单独考察慈善行动主体发现:诚实的慈善行动主体“侵入”炒作主体需要满足三分之一的成本条件。

A three-party evolutionary game model including self-media platforms,charitable executors and netizen users is used to study the charitable behavior supervision from the perspective of self-media,and further study the situation of limited total number of charitable executors of the evolution.The study finds that when the initial proportion of following netizens participating in charity is relatively small,the system can quickly reach equilibrium although the probability of netizens providing financial support is small.When a large number of netizens participate in the development of charities,netizens can be called upon to support the charity career by money within their ability;the greater the netizen’s emotional harm caused by the dishonesty of the charity subject,the longer the system will evolve toward the ideal state.Considering the main subjectives of charitable action alone in the context of a limited total number,this study finds that honest charitable subject“invades”the subject of the hype needs to meet one-third cost threshold conditions.