乡村绿色生态旅游适宜等级VIKOR评估方法

VIKOR Method of Rating for Rural Green Ecotourism

针对乡村绿色生态旅游特征,并考虑旅游者个体感受与群体效益,本文从乡村绿色生态旅游开发与适宜评级概念出发,提出乡村绿色生态旅游适宜等级VIKOR评估模型与方法。首先,从等级评估的概念与内涵出发,刻画乡村绿色生态旅游适宜评级问题,避免混淆旅游适宜评级和排序两个本质不同的问题。然后,构建乡村绿色生态旅游适宜等级评估指标及隶属函数,提出评估指标的熵权确定方法。其次,提出乡村绿色生态旅游适宜等级VIKOR评估模型与二元语义等级评估方法。最后,通过案例研究和比较分析,说明本文所提模型与方法的合理性、可行性与实用性。

According to the characteristics of rural green ecotourism,and considering the individual feelings and group benefits of tourists,this paper describes the suitability rating of rural green ecotourism from the perspective of rural green ecotourism development,and then puts forward the evaluation model and method of the suitability rating of rural green ecotourism by VIKOR.First of all,from the concept and connotation of grade assessment,this paper describes the suitability rating of rural green ecotourism,so as to avoid confusing the two essential different problems of tourism suitability rating and ranking.Then,the evaluation index and membership function of appropriate grade of rural green ecotourism are constructed,and the entropy weight determination method of evaluation index is put forward.Secondly,a VIKOR evaluation model and a binary semantic evaluation method for the appropriate grade of rural green ecotourism are proposed.Finally,through case study and comparative analysis,the rationality and feasibility of the model and method proposed in this paper are illustrated.