应用型本科文创设计能力进阶式项目化教学探索与实践——以文创专题设计课程为例

文创专题设计实践课程从传统项目化教学模式中吸取经验,以加涅·布卢姆教育目标体系为基础,从认知、情感、技能与经验四个逐级递进的能力层级进行文创设计项目化教学模式的创新探索。采用企业-校内工作坊-线上讨论平台“三位一体”创新型混合教学模式提升校内外联动的教学效率和沟通效率;依据企业与学校对学生课程能力要求的不同设置校企双重考核标准。旨在通过校企协同育人机制下的项目化教学接触企业真实的设计项目,在加强学生对文化创意衍生产品的认知、加深对传统文化理解的同时结合市场、消费群体的诉求,用文创设计思维的方法进行产品开发,在项目中锻炼文创设计的综合能力和实战经验。南京工程学院对文创设计能力进阶式项目化教学模式的探索,可为应用型本科院校艺术设计专业教学提供可参考的经验。

Based on Gagne Bloom's educational goal system,practice course of Cultural and Creative Design explores the innovation of the project-based teaching mode from the four progressive ability levels of cognition,emotion,skills and experience.The"Trinity"innovative hybrid teaching mode of"enterprise in school workshop online discussion platform"is adopted to improve the teaching efficiency and communication efficiency of the linkage between inside and outside the school;according to the different requirements of enterprises and schools for students'curriculum ability,the school enterprise dual assessment standard is set.The purpose of the project-based teaching under the school enterprise collaborative education mechanism is to deepen the enterprise's contact with real design projects,strengthen the students'understanding of cultural and creative derivatives,deepen the understanding of traditional culture,combine the demands of the market and consumer groups,and develop products with the method of cultural and creative design thinking,so as to exercise the comprehensive ability and practical experience of cultural and creative design in the project.The exploration of the advanced project teaching mode of cultural and creative design ability in Nanjing Institute of engineering can provide reference experience for the teaching of art design major in application-oriented universities.