课程思政:知识传授与价值引领相融合——以国际市场营销学课程为例

从事高等教育的教师应以立德树人为本,在教学中渗透和贯穿思想政治教育元素,将知识传授与价值引领相融合,既要注重在学术传播中凝聚知识底蕴,又要注重社会主义核心价值观引领,实现从思政课程向课程思政创造性转化。国际市场营销学课程思政改革将结合课程内容体系,充分挖掘思想政治教育元素,注重培养文化价值观、互利共赢合作意识以及社会责任意识等,以期实现课程思政的育人目标。

In higher education,teachers should take moral education as the foundation,infiltrate and run through ideological and political education elements in teaching,and integrate knowledge with values.Teachers not only concentrate on academic knowledge,but also pay attention to the socialist values,so as to realize the creative transformation from ideological and political courses to curriculum ideological and political courses.The ideological and political reform of the course of International Marketing will combine the curriculum content system,fully explore ideological and political education elements,and pay attention to cultural values,cooperation consciousness,and social responsibility,so as to achieve the goal of ideological and political education of the course.