移动政务直播中的双向赋权与约束机制——基于热门政务快手号的多案例比较分析

The Two-way Empowerment Process and Constraint Mechanism of Mobile Government Live Broadcasting:A Multi-Cases Comparative Analysis Based on Popular Government Affairs Kuaishou Account

当前,政府部门日益注重将移动直播平台作为舆论宣传和公共服务的新阵地。移动政务直播通过实现主体多元化和治理协同性,建构起新型公众参与和政府治理机制,能实现公众与政府之间的双向赋权。公众经由自身心理与互动行为提升信息和话语能力而实现赋权,政府赋权则通过获取决策信息、创建新的政府和公众互动平台得以完成。移动政务直播是一个技术执行过程,其内在运行机制涉及相关个体和组织的行为选择,这一过程在参与主体、技术属性、制度环境的共同激励和约束下得以实现。移动政务直播能赋予公众参与感和新的身份认同,政府则出于树立政府形象、亲近政民关系、履行本职工作等动机开展移动政务直播。直播平台的开放性和平等性、交互性和实时性为政务直播的开展提供了技术基础。同时,移动政务直播制度环境所形成的激励或约束效应,也是政府和公众在作出政务直播的行为选择时予以考虑的重要因素。

Government departments are increasingly focusing on using mobile live broadcast platforms as a new front for public opinion propaganda and public services.By realizing the diversification of subjects and the synergy of governance,the mobile government live broadcast builds a new public participation and government governance mechanism,which can realize the two-way empowerment between the public and the government.The public achieves empowerment by improving their information and discourse abilities through their own psychological and interactive behaviors,while government empowerment is accomplished by acquiring decision-making information and creating a new platform for government and public interaction.Mobile government live broadcast is a technical implementation process,and its internal operating mechanism involves the behavioral choices of relevant individuals and organizations.This process is realized under the common incentives and constraints of participating subjects,technical attributes,and institutional environment.Mobile government live broadcast can give the public a sense of participation and new identity to form incentives for the public,and the government conducts mobile government live broadcast for the motivation of establishing a government image,getting close to the relationship between the government and the people,and performing their own work.The openness,equality,interactivity and real-time nature of the live broadcast platform provide a material basis for the development of government affairs live broadcasting.At the same time,the incentive or restraint effect formed by the mobile government live broadcast system environment is also an important factor for the government and the public to consider when making the choice of whether to participate in or implement government live broadcast.