老字号企业动态能力的构建过程--烙印视角的案例研究

The Process of Building Dynamic Capabilities of Time-honored Enterprises:Case Study Based on Imprinting

本文运用单案例研究方法,聚焦拥有百年历史的中国白酒老字号企业,基于烙印视角,探究老字号企业动态能力的构建过程。研究发现:(1)适度稳定的非敏感期和高度动荡的敏感期,分别促使创始烙印维持和新烙印源出现,由此构成动态能力构建的前提条件;(2)老字号企业通过破坏性重组和适应性创新两种机制,构建烙印还原能力和烙印构造能力。本文结论丰富了烙印和动态能力的关系研究,揭示了烙印视角下动态能力的过程“黑箱”,为企业兼顾烙印的新颖性和稳定性提供理论启示和案例借鉴。

Using the single-case study method,this paper focuses on the Chinese liquor companies with a century-old history,and explores the process of building dynamic capabilities of time-honored companies from the imprinting perspective.It is found that the moderately stable non-sensitive period and the highly turbulent sensitive period respectively promote conditions of the maintenance of founding imprinting and the emergence of new imprinting sources,which constituted the preconditions for the construction of dynamic capabilities.Moreover,through mechanisms of both destructive reorganization and adaptive innovation,time-honored enterprises build their imprinting restoration capabilities and imprinting construction capabilities.Therefore,the conclusions may enrich the research on the relationship between imprinting and dynamic capabilities,reveals the“black box”of dynamic capabilities from the perspective of imprinting,and provide theoretical enlightenment and case reference for time-honored companies to take into account the novelty and stability of imprinting.