“互联网+”背景下科技馆文化创意产品开发路径研究--以中国科学技术馆为例

Research on the Development path of Cultural and Creative products in Science and Technology Museum under the background of“Internet+”--Take the China Science and Technology Museum as an example

开发成功的文化创意产品对科技馆提升观众忠诚度、教育功能延伸、品牌塑造及科普文化深度传播具有重要意义,但目前科技馆文化创意产品开发存在非刚需、同质化、开发程度低等问题。在分析科技馆文化创意产品开发与传统人文历史类博物馆的差异的基础上,结合中国科技馆文化创意产品的成功开发经验,充分利用“互联网+”的技术、资源和平台,提出IP增值、用户拓展和开发模式创新三者相结合的开发路径,为全国科技馆的文创产品开发提供有效借鉴依据。

The successful development of cultural and creative products is of great significance for the Science and Technology Museum to enhance audience loyalty, educational function extension, brand building and in-depth dissemination of popular science culture.However, at present, there are some problems in the development of cultural and creative products in Science and Technology Museum, such as non-rigid demand, homogenization, low degree of development and so on.Based on the analysis of the differences between the cultural and creative product development of the Science and Technology Museum and the traditional humanities and history museum, combined with the successful development experience of the cultural and creative products of the Science and Technology Museum of China, and making full use of the technology, resources and platform of “Internet +”,this paper puts forward the development path of the combination of IP value-added, user expansion and development mode innovation, which provides an effective reference for the cultural and creative product development of the national science and technology museums.