新疆国际陆港集团战略的SWOT分析

SWOT Analysis on Strategy of Xinjiang International LandPort Co., Ltd.

乌鲁木齐作为全世界离海洋最远的城市,地处亚洲中心地带,因此发展陆港具有独特的优势。基于SWOT方法对新疆国际陆港集团进行分析,发现其具有区位、集结中心平台和智能场站平台等优势,也存在着产业集群不完善、人力资源体系不健全、建设资金不充裕等劣势,面临着国家层面大力支持、对口援疆项目等机遇和多地成立陆港集团、补贴政策弱化等威胁,最后根据分析结果给出了几点相关的建议,为新疆国际陆港集团的良性发展提供参考。

As the farthest city from the ocean in the world, Urumqi is located in the center of Asia, so it has unique advantages in developing land ports. Analyzing the strategy of Xinjiang Lugang Group Co., Ltd, advantages, such as regional advantages and assembly center platform demonstration projects were found. It also has disadvantages, such as insufficient industrial clusters, imperfect human-capital system, and insufficient construction funds. Facing the opportunities such as strong support from national level and counterpart assistance projects in Xinjiang, it is also facing many threats such as other land port groups and the weakening of subsidy policies. Finally, based on the analysis results, several relevant suggestions were given to provide reference for the positive development of Xinjiang Lugang Co., Ltd.