论消费主义时代的文艺实践与审美规范

On Literary Practice and Aesthetic Norms in the Age of Consumerism

文艺的长处在于怡情、悦性、养心,但随着消费主义风行与互联网新媒体崛起,文艺生产出现过度娱乐化、商业化、资本化倾向。原本擅长表现世间优美与崇高、展现人性宽度与深度、塑造高尚人格与卓越见识的审美创造,经常沦为苍白口号、空泛形式与审美噱头,连幽默中的清透、滑稽里的智性、俏皮中的警醒,也常常被娱乐时尚的追逐和声光感官的刺激替代。培育良好的文艺生态和审美规范需要“放水养鱼”和“守牢底线”,新时代的文化发展需要长线思维下的精细养护和文明积淀。

The strength of literature and art lies in pleasantness,delight,and nourishment,but with the popularity of consumerism and the rise of new media on the Internet,literature and art production has tended to be overly entertaining,commercialized,and capitalized;the original aesthetic creation,which is good at expressing the beauty and nobility of the world,showing the width and depth of human nature,and shaping noble personalities and excellent insights,is often reduced to pale slogans,vague forms and aesthetic gimmicks,and even the clarity in humor,the wisdom in comedy,and the vigilance in playfulness are often replaced by entertainment fashion chasing and sound and light sensory stimulation.Cultivating a good literary ecology and aesthetic norms requires “releasing water to feed the fish” and “keeping the bottom line”,and the cultural development of the new era requires fine maintenance and civilization accumulation under long-term thinking.