数据驱动能力、组织结构对企业战略绩效的影响——基于A网约车公司的纵向案例研究

Data Driven Ability,Organizational Structure and Corporate Strategic Performance——Based on A Online Ride-Hailing Company’s Longitudinal Case Study

运用案例研究法,以A网约车公司为研究对象,基于组织结构视角,探究数据驱动能力对企业战略绩效的提升过程与机理。研究表明:数据驱动能力由数据获取、数据组合分析与数据利用共同形成动态循环的驱动机制,其中数据驱动能力会依据时间和空间维度的深化由弱至强,进而通过适配的组织结构影响企业战略绩效。具体地,在数据驱动能力偏弱时,选择以科层制为主的组织结构,将有利于企业战略绩效的构建与积累;在数据驱动能力偏强时,选择以网格制为主的组织结构,将更有利于企业战略绩效的提升。在此基础上,构建出数据驱动能力对企业战略绩效影响路径的理论框架。

Using case study method on A online ride-hailing company and based on perspective of organizational structure,this study explores the process and mechanism of data driven ability to enhance strategic performance.The results show that the data driven ability is driven by a dynamic cycle power which consists of data acquisition,data combination analysis and data utilization.And data driven capability deepens from weak to strong depending on time and space dimensions.Thus,the strategic performance of enterprises should be improved by matching the appropriate organizational structure.When the data driven ability is weak,the organizational structure should be based on the hierarchical system,which is beneficial to the original construction and accumulation for enterprises’ strategic performance.When the data driven ability is strong,the grid system is more conducive to improve enterprises’ strategic performance.Finally,the theoretical framework for the impact path of data driven ability on corporate strategic performance is constructed.